Capitol Painting Company website

Capitol Painting Company

From #15 to #1, booked solid.

Capitol Painting Company came off a rough year with providers who weren't delivering. We rebuilt everything as one cohesive system: brand, website, SEO, and ad management — all pulling in the same direction.

The result speaks for itself. They climbed from #15 in their market to #1, and now book leads faster than the crews can paint. Half of next winter was sold by early summer.

Industry

Home ServicesPainting

Services Provided

Brand & IdentityMascot Design Web Design & DevSEO Ad ManagementOngoing Marketing

Results

#15→#1in their local market
40%winter pre-booked by early summer
The brand

A name, a logo, and a lion.

Capitol wanted their branding front and center — so we built it from the ground up. A clean wordmark and a mascot with a story: Judah the Lion, the face their customers now recognize.

Capitol Painting Company logo
Judah the Lion — Capitol Painting Company mascot

The logo and Judah the Lion — both designed by Eternia as part of Capitol's brand refresh.

capitolpaintingcompany.com
Capitol Painting Company homepage

The Capitol Painting Company homepage — click to view the full page.

Where it landed

#15 to #1, a brand people remember, and a calendar that fills faster than the crews can paint. One cohesive system, one clear winner.

The proof

From buried to the top of the map.

The clearest picture of the climb — Google's local-search rankings across Capitol's Olympia, WA service area for a core search term, before and after.

Before Capitol Painting local search rankings before — mostly red, not ranking across the Olympia service area
After Capitol Painting local search rankings after — mostly green, ranking #1–3 across the Olympia service area

Each grid point is a Google local-search ranking sampled across the Olympia, WA service area. Red means not ranking; green means ranking in the top spots (#1–3). That shift is what #15 to #1 looks like on the map.

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